Display manufacturers are in the process of patenting technology innovations to expand their share of revenue in the market. For example, LED HERO Electronic Technology Co., Ltd. has a patent for transparent LED products.
LCD technology accounted for more than 40% of revenue in 2016. However, its share of revenue in the overall market is expected to decline during the forecast period. This may be because the OLED pixel brightness control function leads to an increase in the adoption rate of OLED technology, which cannot be realized in LCDs and LEDs. In addition, compared with LCD and LED, the contrast effect of OLED is better. It is expected that OLED technology will grow at the highest CAGR during the forecast period.