With the continuous advancement of the Internet of Vehicles, cars have become more than just a means of transportation. They have gradually become a data analysis system that integrates information collection and transmission with high-tech added value and intelligent development level. At the same time, in the process of driving. The amount of data that needs to be processed is also growing. Therefore, the depth and breadth of human-car interaction are increasing, and the traditional category of instruments can no longer meet the current consumption trend.
In-vehicle system is an extension of the smart phone. As the car becomes more intelligent and diversified, the penetration rate of the touch screen in the car display will gradually increase. In addition, the improvement of consumption level and the development of technology will also promote the penetration of LCD screens on car dashboards and rearview screens.
From 2014 to 2016, global vehicle production was 87 million, 90 million, and 95 million vehicles respectively. With a central control panel penetration rate of 10% and a global annual production of 95 million vehicles, the annual market demand for automotive central control displays. It is 9.5 million pieces. In 2016, China's automobile production was approximately 28.12 million units, an increase of 14.76% year-on-year. With the improvement of consumption levels, some configurations of high-end cars consumed by Chinese residents are showing a trend of shifting to low-end and mid-end cars, such as higher-quality audio, graphic display instrument panels, and rear-seat entertainment videos. It is expected that the growth of China's on-board display will be higher than the growth rate of automobiles.